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Everything is coming up gummy. As predicted in Pinterest’s 2026 trend report, the “gummy bear aesthetic” has taken over as Gen Z and Millennials seek comfort in nostalgic, glossy, translucent items that call to mind the delightfully squishy texture of gummy candy.
Y2K Style Revival
In step with the current Y2K fashion boom, nostalgic jelly items were all over the Spring/Summer 2026 runways from brands like The Row, Chloe, and Loewe. Think bright jelly sandals and shiny plastic purses that look good enough to munch on. These playful items are both a nod to the late-90s/early-2000s, but also a clear sign of how people are intentionally weaving color and whimsy into everyday design as a mood-lifter against an increasingly fraught world.
High-Gloss Beauty
It’s not enough for your accessories to be delectable, this summer is all about donut-glazed glossy looks and gelatinous jelly cleansers, balms, and makeup products that leave you glistening. On top of high-gloss beauty that leaves matte makeup in the dust, nail trends like “Strawberry Jelly,” “Aura Nails,” and “Cat-Eye Manicures” are turning our hands into colorful, glossy, candies begging to be wrapped around an ice-cream cone.
Tactile Treats
Gummy candy isn’t new, but Swedish gummies have taken over since going viral on TikTok in 2024. In response, brands like BonBon and Little Sweet Treat opened IRL locations all over New York City. Part of what makes these candies, and items like jelly sandals so popular, is their satisfying squish that tickles your brain like an ASMR video.
We’ve always been about creating spaces that give your brain something deliciously tactile to grab onto. Our immersive installations are meant to give you the same satisfying feeling as biting into a bright squishy gummy candy or playing with a hot pink textured rubber phone case––but on a much larger scale.
