MOIC is an experience-first brand fueled by the power of imagination. From installations that ignite all five senses to products-made to inspire, we lead with the honest belief that  anything is possible.


Our story

Living the dream

MOIC's Museum of Ice Cream opened its doors in the summer of 2016, led by our Founder and Creative Director, Maryellis Bunn, and a dedicated team of creators, designers, and producers who believed in her vision for  an experiential installation inspired by ice cream. Influenced by Maryellis’s childhood dream of jumping into a pool full of sprinkles, MOIC's Museum of Ice Cream was born under the premise that ice cream is a  universal symbol of joy, a personal pleasure, and a transportive vehicle for anyone’s imagination.

Since day one, MOIC has led with intention, fun, and inclusivity; a shared and felt optimism at its core.

We believe in creating beautiful and shareable environments that foster IRL interaction and URL connections, providing fun, multi-sensorial expressions of ice cream that cater to the appetites of our generation. With 4 locations under our belt,  New York, Los Angeles, San Francisco and Miami, MOIC is just getting started.

Anything is possible

 Image of the San Francisco team in a big group smiling and having fun

The team

The dream makers

Maryellis Bunn

CEO & Founder

Manish Vora


Madison Utendahl

Head of Content & Social


Gaby Yacoob

Head of Production

Trina Chan

Head of Product

Erica Rancatore

Director  of Partnerships


Tori Baisden

Graphic Designer


Graphic designer

Maria Moyano



Allison Walker

Visitor Service Coordinator

Danica Jacinto

Head of Operations - San Francisco

Christine Chung

Manager - San Francisco


Daniel Matsumoto

Manager - San Francisco

Mia Macaspac

Manager - San Francisco

eduardo coffyclean team manager - San Francisco