Holiday Magic… Elevated

For the first time, we’ve extended the wonder of Pinkmas 100 stories into the New York skyline at Edge NYC.

“This holiday season, Edge at Hudson Yards partners with Museum of Ice Cream for a first-of-its-kind collaboration as the beloved Pinkmas celebration reaches new heights. For the first time ever outside of the Museum’s walls, Pinkmas brings its playful holiday fun to Edge, combining immersive installations and festive experiences high above New York City.

Open November 14, 2025–January 5, 2026, Pinkmas at Edge transforms the indoor skydeck into a vibrant holiday destination, where festive color, creativity, and city lights fill the space. During this limited-time exhibition, guests can explore life-size interactive ice cream pints, a banana jungle exhibit, delectable ice cream treats, and more. The whimsical installations combined with Edge’s extraordinary indoor skydeck create a holiday adventure unlike any other.

“For the first time ever, we are sprinkling the magic of Pinkmas 100 stories up into the New York skyline, proving that the world’s sweetest immersive experience belongs at the world’s most spectacular viewing deck. This partnership with Edge is not just a holiday experience; it is a celebration of imagination and a love letter to New York, giving guests an unforgettable, elevated celebration you truly won’t find anywhere else,” said Manish Vora, Chief Executive Officer of Museum of Ice Cream. “

Scoop up this elevated experience and share in the holiday magic with breathtaking views at Edge NYC.  More details about Pinkmas at Edge can be found here.

The Holiday Magic is Real

Museum of Ice Cream’s Pinkmas celebration is more playful and delicious than ever.

From our ice cream winter wonderland and joyful play spaces across our world famous immersive museums, this is your chance to create memories as bold and bright as your favorite holiday sweater.

The sweetest part of Pinkmas is indulging in all-new festive treats and ice cream creations, designed to taste like cool winter nights and the nostalgia of childhood dreams.

• Step into a Pinkmas Wonderland
• Tree Wishes to make your holiday dreams come true
• Unlimited Ice Cream in festive, holiday flavors
• The most magical spot for your Holiday Cards

The holiday magic starts November 14th! Click HERE to learn more!