Museum of Ice Cream

Stay up to date with the sweetest news and join our text club today! (US only) Join Now

MOIC is celebrating National Ice Cream Day around the world with free ice cream and tickets!

MOIC outdoor Sprinkle Pool

National Ice Cream Day is kind of like our birthday because it celebrates everything that we stand for – the universal joy of ice cream and how we can connect, imagine and play all around the world. We made it our personal ambition to bring our biggest outdoor sprinkle pools yet to exciting locations in New York, Chicago, Austin and Singapore, and we’re so happy to announce that that’s exactly what we’ll be doing! Look forward to a day of frosty fun, FREE scoops of ice cream and a chance to connect with MOIC guides in our different home cities, as well as a chance to redeem FREE tickets to MOIC and other sweet discounts. You can find out what your location has in store for you below, so keep reading!


New York City (15th – 16th July 2023)

  • Hudson Yards Public Square and Gardens (11th Avenue, Hudson Boulevard)
  • 11 AM – 6:00 PM EST


Austin (15th – 16th July 2023)

  • South Congress Ave (901 S Congress Ave)
  • 10 AM – 6 PM CST


Chicago (16th July 2023)

  • 16th July 2023
  • Pioneer Court (401 N Michigan Ave.)
  • 11 AM – 5:30 PM CST


Singapore (15th – 16th July 2023)

  • 15th – 16th July 2023
  • Plaza Singapura, outside Five Guys
  • 2 PM  – 6 PM CST 



MOIC SG outdoor Sprinkle Pool

For the first time ever, we’re working around the globe to bring MOIC’s biggest sprinkle pools outdoors, including Asia’s largest outdoor sprinkle pool in history! The signature symbol of imagination and boundless play will be open to scoops of all ages for sweet summer fun – we’re talking about nearly 32 feet of colorful playtime, so there’s rooms for the whole family!


Ice cream is a universal joy, so we’re bringing free scoops of the world’s favorite treat to our home cities! Apart from our signature MOIC flavors, we’re partnering with some ice-conic ice cream partners to bring you the frostiest treats this National Ice Cream Day, including Friendly’s, Ida’s Artisan Ice Cream and Dove Ice Cream in New York and Chicago respectively. We’re also excited to partner with Singapore’s own ice cream celebrities and MOIC’s own personal heroes – the ice cream sandwich uncles at Orchard Road! Free scoops will be limited, so rock up early to secure some sweet satisfaction.

Keep an eye out for some delicious discounts for MOIC tickets that are available at our celebrations, because fun days get are better when they don’t break the bank!


At all our US celebrations, we’ll be hosting a super special raffle to give away tickets to the Ultimate Ice Cream Party with MOIC – but with a twist!

Our mission involves fostering human connection in the sweetest ways possible, so we’re handing out connection challenges that you need to complete to stand a chance to win your ticket! Your challenge could be anything from making a new friend to having a compliment battle with a stranger – and once you’re done, you’ll have to leave your personal details with us for the raffle.

One winner from each location will receive FREE TICKETS for themselves and 20 friends to the Ultimate Ice Cream Party, which includes entry to Museum of Ice Cream, free-flow desserts from iconic partners and the chance to rediscover your inner kid!

Celebrating with MOIC means celebrating with an entire community of ice cream lovers in these incredible cities that we call home. Let’s toast our scoops to each other this National Ice Cream Day 2023 and enjoy the world’s favorite treat!

Need a day of easy-freezey fun with the sweetest people in your life? Museum of Ice Cream is the premium ice cream experience that dessert-lovers of any flavor are invited to! Book your tickets now for a celebration of imagination, connection and the world’s favourite treat.