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NEW NYC EXPERIENCE IS NOW OPEN!
The newly reimagined MOIC NYC is officially OPEN and our SoHo flagship is ready to be explored.
Hall of Freezers – Hidden doors, secret worlds, and nonstop discovery.
Sundae Kitchen – A hands-on space for joyful, messy creativity with zero cleanup required.
Banana Jungle – Bigger, bolder and more immersive than ever.
And much more! Don’t miss more play, more imagination, and more connection than ever before.
World-Famous Immersive Experience
UNLIMITED ICE CREAM
FUN FOR ALL AGES
ICONIC SPRINKLE POOL
Indulge in an ice cream wonderland of art, play, and endless treats in the heart of SoHo.
Welcome to 25,000 square feet of pure imagination spread across three floors in downtown New York City. This world-famous attraction invites kids and adults alike to rediscover their inner child through interactive art installations and, of course, UNLIMITED ICE CREAM. Explore larger-than-life exhibits – from a magical subway adventure to zipping down the longest indoor slide in NYC – all dedicated to the magic and joy of ice cream. It’s a delicious journey for all ages where you can create unforgettable memories together.
14+ Exhibits tO EXPLORE
PLAY LIKE A KID AGAIN
Sprinkle Pool
Jump into our world-famous Sprinkle Pool! This is your chance to splash and play in a unique, immersive experience unlike any other.
Banana Jungle
Peel back the fun in our Banana Jungle! Let your creativity run wild with this playful tribute to the classic banana split.
PLAN YOUR VISIT
The Museum of Ice Cream is a self-guided interactive museum and a must-see NYC attraction for families, couples, and friends. The experience typically takes about 90 minutes (or longer if you’re savoring every moment) and encourages visitors to climb, slide, and explore.
If you’re searching for an immersive experience that’s equal parts playful and unforgettable, you’ve found the perfect place – a vibrant oasis of creativity and sweetness.
Timed Entry
Unlimited Ice Cream
Full Immersive Experience
Access to Photo Moments
Perfect for: guests who want the signature MOIC experience at a great value.
*from $39
Prices vary by day and time, book early and save!
90-Minute Flexible Entry Time
10% off Retail
10% off Cocktails
All General Admission Inclusions
Perfect for: guests who need a little bit of flexibility to juggle their busy schedules.
*from $49
Prices vary by day and time, book early and save!
Anytime Entry: Skip-The-Line Access
Complimentary Cocktail
MOIC Gift
All General Admission Inclusions
Perfect for: guests who want more freedom, flavor, and a keepsake from their day.
*from $63
Prices vary by day and time, book early and save!
Located in SoHo at 558 Broadway, SoHo, New York City, easy to reach by subway or bus (Spring Street and Prince Street stations are a short walk away).
New York FAQS
PLAN YOUR VISIT
Hours
MONDAY
10:00am - 7:00pm
Tuesday
Closed
Wednesday
10:00am - 7:00pm
Thursday
10:00am - 7:00pm
Friday
10:00am - 8:30pm
Saturday
10:00am - 8:30pm
Sunday
10:00am - 7:00pm
Tickets
Weekday Tickets
From $24
